Advertising on digital screens across the city
Street-facing and storefront screens, managed centrally. You choose a location and a period; the spot reaches the screen without anyone visiting it.
The problem
The problem
Outdoor advertising in Nha Trang is still sold the way it was twenty years ago: agree, print, drive over, paste it up.
Changing the artwork takes a person with a ladder and a print shop.
Nobody confirms the advert was actually up for every day you paid for.
Price and availability come from a phone call, not from a screen.
A short campaign makes no sense: printing and mounting cost as much as the exposure.
The solution
The solution
A digital screen changes what it shows over the network, and reports every play it made.
You buy a location, not a board
A specific place with a described setting and known operating hours. The screen is how it is delivered, not what you are buying.
Updated without a site visit
A new spot appears at the next sync. No ladder, no printing, no waiting for a crew.
Confirmed plays
The player records every play and sends it to the server. The report is built from those records, not from the plan.
Benefits
What you get
What already works in TV Commercials, applied to the street.
A period that fits
Ten days costs ten days. There is no printing bill to amortise over a month you did not want.
Several locations at once
One campaign can run in several places, each with its own dates, spot length and frequency.
Nothing partial reaches the screen
A spot plays only after it has downloaded in full and matched its SHA-256. A dropped connection never reaches the street.
Works without a connection
The screen plays from its local cache when the link is down, and sends its play records once it returns.
The network is visible
An operator can see which screen is online, what it is showing, and when it last confirmed a play.
One account
The same login, billing and reporting as every other ODNOMESTO product.
How it works
How it will work
The same sequence that already runs for indoor screens. The only thing that changes is which way the screen faces.
- 1
Choose a location
Browse places on a map and in a list: surface type, surroundings, operating hours, screen orientation.
- 2
Configure the campaign
Start date, period, spot length and plays per hour. Availability is computed by the server for your exact configuration.
- 3
The spot
Upload your own, or ask us to produce one if you do not have anything ready.
- 4
Review and payment
The spot is reviewed and the payment confirmed. Nothing is published before both.
- 5
Publish
The plan goes out to the screen. The player collects it on its own and starts showing it.
- 6
Report
Play records arrive from the screen and build the campaign report.
Where this actually stands
What exists, and what does not
Working today
- The screen network, the player, content delivery and the local cache.
- SHA-256 verification of every file before it plays.
- A record of every play, sent back to the server.
- The product exists in the platform: access, applications, roles.
Not yet
- Outdoor screens installed: none.
- An approved price for outdoor locations.
- A location catalogue and self-service purchase.
- Audience measurement — we do not do it and do not estimate it.
Questions
Questions
Are there outdoor screens already?
No. The product is defined and prepared in the platform, but no outdoor screen has been installed yet. We do not show locations that do not exist, and we do not quote a price that has not been set.
How is this different from TV Commercials?
It is a separate product with its own locations, characteristics and rules. What they share is the technical layer: devices, content delivery, local cache, file verification and play confirmation.
Which screens count as outdoor?
Digital panels facing a street: storefront windows, building exteriors, freestanding panels, entrances. Specifically digital screens, not printed outdoor advertising.
How many people will see it?
We do not put a number on that, because we do not measure audience. What we confirm is that the spot played. Those are different claims and we will not present one as the other.
When can I buy?
When screens are installed and a price is approved. Write to us if you want to hear first, or if you have a place where a screen could go.
Want to be first
We will tell you when it opens. If you have a place that suits a screen, that is worth a conversation too.